Lovers of cats, the stage, and cinema beware. The much-hyped cinematic reboot of CATS was an absolute disaster. By all accounts, . . . and I mean ENDLESS accounts, CATS was an artistic failure of epic proportions.
Or was it?
If you believe that even bad press can help promote your brand in the long run, then, perhaps CATS has some potential to recoup the whopping $95 million it spent to create the horrendous furry film. It may take years, but it. just. may. be. possible!
Take me, for example. I didn’t watch the film because I thought it was going to be good. I watched the film because I wanted to see what all the negative hype was about. It was as if I were paying to attend a sloppy circus side show. I was willing to pay just so I could get a peek at the ugly behind the curtain.
And, from what I see in returns so far, it looks like CATS likely has a scratching, fighting chance to crawl out of the red. In its first six months, the cringe-worthy film hauled in $75 million at the box office. And perhaps, with online streaming revenue, DVD sales, and digital downloads, it can bring in the additional $20 million. I’ve heard the the film industry considers the typical revenue-generating life of a film to be seven years. If this is true, then CATS should have nothing to worry about, except perhaps the wounded egos of its artistic team, and should relax a bit while it purrs its way into the black.
With that said, the parade of unfriendly critics is unending. Rotten Tomatoes gave the film a paltry score of 3.69/10 and CinemaScore rendered the movie a barely passing C+ grade. A writer with The Hollywood Reporter lamented that the film was “hobbled by a major misjudgement in its central visual concept.”
I didn’t love the film, but I can tell you I was incredibly intrigued throughout, in major part, because I had read SO MANY critical reviews of the film prior to watching it. In fact, I can’t think of another cinematic experience where I was as educated about the production journey of the film!
So, what’s my advice to lovers of cats, cinema, and the stage? WATCH THE MOVIE. . . (or at least add it to your bucket list of things to do).